Logo, Posters of
Global Learning Center
at St.Lawrence College
Role: Graphic Designer (Individual)
Duration of work: 4 Months
As a student employee of St. Lawrence College, I worked for 12 weeks as a graphic and UX designer at the global learning center among departments in the school. The priority was the Logo of the Global Learning Center.
URSC website of St. Lawrence College
Among the various programs conducted by GLC, a poster related to a program that selects SLC students and sends overseas training was produced. (Used the GLC logo)
Final version (CMYK) Global Learning Center Office
The objective of the Poster
St. Lawrence College has partnerships with educational institutions across Canada and around the world, allowing students to study abroad and continue their studies in Canada or overseas. These opportunities strengthen their employability by giving them global experiences and skills. Since I was also a full-time student at St. Lawrence College, I was in a position to apply for this program, and working on materials for this program was very interesting and motivated me to have a deep understanding of it.
Requirement from Global Learning Center
Attract the attention of the student at St. Lawrence College
Make students apply with confidence
Provide important and accurate information
- The financial support of the school
- QR code
Analysis of SLC style
SLC Marketing Materials
Posters by Student Association
All materials related to the school at St. Lawrence College should be designed within the colors and specifications set by the marketing team, and are organized into three keywords: Photographic, Aligned, and Very Organized. However, in the case of events by the student council in the school, all related materials are autonomous, so the standard has not been set separately. The Global Learning Center demanded new colors and creative designs that could effectively promote the program beyond the specifications set by the marketing team.
Design Map
Design Map
To create a design map that can effectively communicate information about the program and find creative styles, good examples of posters from similar programs were collected to identify the current location of the style of the SLC poster. Posters designed mainly for photos were noteworthy and neat, but boring and undifferentiated. On the other hand, posters using illustrations were new and not boring, but they had the disadvantage of not being able to see information well.
Based on this research, the poster of this program was decided to focus on using bold colors and clearly showing information, and accordingly, various poster proposals were worked on, and feedback was collected and revised for GLC employees.
Idea sketch
Idea sketch (Digital)
